60 balloons, 44 years, Kids Land, arts and crafts, airshow, food vendors, commercial vendors. Prize money propane, rooms, food, entertainment, etc.

Balloon flights begin Friday morning with a flight over the City of Longview and continue each morning through Sunday over the East Texas Regional Airport. Launch and landing sites change each day as they are always determined by wind and the weather.

Balloon Glows on Friday and Saturday night entertain crowds with an awesome display of color and excitement. It's one of the most popular things to do at the event as the public is able to get up close and watch how balloons are inflated and operate.

Live concerts Friday and Saturday nights following the Balloon Glow extend the entertainment into the late night.